So I bought a cup of coffee from the company's cafeteria by handing in 2 dollar bills. I expect at least a quarter back. I only get about 15 cents. "Is this a LARGE cup?" The cafeteria lady replied, "nope, the price has gone up!"
This isn't clearly labeled in the cafeteria! Plus, isn't it a bit outrageous to get a 16oz coffee for almost $2.00? It is more expensive than a GALLON of gasoline (before 9/11). If you think about it, coffee is more expensive than gasoline! Coffee drinkers should boycott expensive coffee by brewing at home.
How do we fight high coffee prices? Someone should open a dollar-a-cup gourmet coffee shop! There is still huge earning margins at a dollar a cup. But how do we compete giants such as Dunkin or Starbucks? There are MANY failed non mainstream coffee shops around here in downtown Chicago.
Before one can open a busines of earning a-dollar-a-cup coffee, one needs to spend huge amount of dollars in renovating a coffee shop, pay big dollars for advertising, and hire some people and make sure there is warning label "your coffee is hot" to prevent outrageous lawsuits that only happens in America. No wonder the coffee is 2 dollars a piece. So brewing your own coffee is probably the best option.
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