Why Windows Phone not popular?

Windows Phone has shrunk down below 1%. Details here.

Now, just why doesn't Windows Phone catch on? Why the world cannot use the 3rd type of phones besides Android and Apple?

I watched some forums and most say that's because there aren't as many apps out there. Some say there isn't a wow factor in the hardware (except perhaps a better camera). Some say too late to join the market. Some say take too long to get other phone's features (such as notification).

But I want to say... all because Metros sucks. Single color tile with white words with single color simple icon is just uglly to look at. The thick border looks like HTML table border=5. Pure ugly. And it "lives". Live Tiles just blink on you. They aren't alive. They are just confusing.

The phones look so blocky rectangular. How about rounder edges? Also they are so plasticy. Part of the cool factor of iphone is looking metalish.

Metro sucks, causing Microsoft immense failure on Windows 8 and on phone market.

To win. Need something EXCITING, pleasant to look at features. Time to TOSS METRO!