This is the Share-a-coke campaign. I think this is brilliant fresh idea. You see personalized cups, magnets etc... they don't catch on because you don't need so many mugs and magnets. I have not ever seen this on soft drinks...it may just work.
It probably cost some quite some money to tweak the bottle labels. but it can become collectors' item. And I would imagine there are Mr. Nice Guys go from store to store to find a bottle for his Miss Right.
Can't find it? You can still make a virtual bottle.
Now, let me remind you, Coke is actually not so good for you with that much sugar. 20oz of it is more than anybody's daily allowance! If you do drink Coke, this should not be an everyday drink!
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